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Company Information/Management
2020.09.28

Nippon Paint to Launch on Saturday, October 3, a New Company Commercial Featuring the Excitement and Fascination of Paint

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September 28, 2020
Nippon Paint Holdings Co., Ltd.
Contact Person: Yukiko Yamamoto
General Manager of Public Relations
Email: nphd-kouho@nipponpaint.jp

Nippon Paint to Launch on Saturday, October 3, a New Company Commercial Featuring the Excitement and Fascination of Paint —Mikako Tabe to Serve as the Company’s Brand Ambassador to Promote the Appeal of Paint-

Nippon Paint Holdings Co., Ltd., (head office: Chuo Ward, Tokyo; Chairman, President & CEO: Masaaki Tanaka; hereinafter, “the Company”) will launch a new company commercial on Saturday, October 3, 2020.

The Company decided to have Ms. Mikako Tabe, an actress who has starred in many TV dramas and movies, to represent it as its brand ambassador to promote PAINT.WONDER, a world of paint and coatings technology with fascinating possibilities for the entire world. From the Nippon Paint Room, which exhibits a miniature collection of objects, including buildings, roads, bridges, cars, and ships, all coated with the Company’s paint, Ms. Tabe will introduce the excitement and fascination of paint and its functions, which go beyond just adding color.

Playing in the background will be a song titled “Flowers”—sung and written by Masayoshi Yamazaki—selected for its rhythmic beat guaranteed to bring out the best of the world of PAINT.WONDER. Through the commercial, Nippon Paint aims to show the ubiquity of paint, which can easily go unnoticed, and introduce its functions that provide our daily life with protection and a rich variety of vivid colors.

Nippon Paint to Launch on Saturday, October 3, a New Company Commercial Featuring the Excitement and Fascination of Paint

[Commercial script]

The commercial will open with Ms. Mikako Tabe speaking into a microphone before a group of journalists at a press conference, saying, “Hello everyone, please allow me to introduce Nippon Paint.” The setting for the press conference (i.e., the Nippon Paint Room) will have a mysterious aura, created by miniature buildings, roads, bridges, cars, and ships, all coated with the Company’s paint, and Ms. Tabe will introduce both its diverse colors and functions. The commercial is guaranteed to become a success because, in addition to promoting the functions of the Company’s paint, along with her stating, “Paint is not only about adding color,” it prominently features Ms. Mikako Tabe’s cute smile and her elegant and dignified demeanor of a grown woman.

[Scenes from the making of the commercial]

[Details]

Title: From the Nippon Paint Room (30 seconds)
To be aired: On Saturday, October 3, 2020 and thereafter (In Japan)
Programs to be sponsored:
TV Asahi series: Hakase-chan (Kid Professors); airs every Saturday from 18:56 to 20:00
TBS series: Oshietemorau mae to ato (Before and after Receiving Instructions); airs every Tuesday from 20:00 to 20:54

[TVCM brand ambassador (actress)]

TVCM brand ambassador (actress)

Mikako Tabe
Birthday: January 25, 1989
Place of birth: Tokyo
Management agency: Hirata International

Born in Tokyo on January 25, 1989. Debuted as an actress in 2002. Gained popularity for her roles in the 2005 films HINOKIO and Aozora no yukue (Way of Blue Sky), for which she won the Blue Ribbon Award for Best Newcomer. Played the heroine role in the 2009 NHK TV series novel Tsubasa. Won the Haruko Sugimura Award at the Yomiuri Theater Awards and also the Elan d'or Award for Newcomer of the Year for her role in the 2010 film Nogyo shojo (Farm Girl). Continues to actively perform in various productions, including films, TV dramas, plays, and commercials.

Currently stars in the 2020 TV drama Watashi no kaseifu nagisa-san (My Housekeeper Mr. Nagisa) and will also be starring in the film Sora ni sumu (Living in Your Sky), to be released in October 2020.

[About the singer-songwriter and Flowers]

About the singer-songwriter and Flowers

Masayoshi Yamazaki; Flowers (released on September 18, 2013)
Birthday: December 23, 1971
Place of birth: Shiga Prefecture
Management agency: Office Augusta

Debuted in 1995. Gained popularity for his big hit “One More Time, One More Chance,” the theme song of the 1997 film Tsuki to Kyabetsu (Moon and Cabbage). Attracts a diversity of fans, including but not limited to music lovers. Released on August 26, 2020, in celebration of his 25th anniversary, a new EP titled One Day.

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