Based on our CSR framework and long-term community engagement strategy, we will build a better community that includes all stakeholders and achieve sustainable business growth.

Group basic policy

At Nippon Paint Group, we aim to conduct our business activities to support and enable sustainable development everywhere we operate. Providing color, comfort, and safety to people everywhere has been our mission since the company was founded. For “Growth with community,” one of our materiality themes toward sustainable development, we conduct activities focusing on three pillars we call “the 3Es.”

Education
 Definition: Initiatives for children and youths who are our future potential customers or employees
 Statement: Providing access to education for children and youths through establishing a collaborative learning platform and art & color educational programs
Empowerment
 Definition: Support activities and vocational training for socially vulnerable people, and activities to find talented individuals
 Statement: Equipping members of the community with skills and knowledge through vocational empowerment, training and certification programs, as well as the facilitation of job opportunities
Engagement
 Definition: Collaborations with local communities and stakeholders, cooperation with NGOs, providing support for disaster relief, and beautifying spaces
 Statement:
 - Health & Well-being: Enhancing the wellbeing of the communities we operate in and ensuring that livelihood needs are met, especially during emergency circumstances
 - Protection & Preservation: Refurbishing communal spaces to improve living conditions and preserve the local cultural heritage sites

Our approach to achieving MSV

As part of our commitment to sustainable development, the Group strives to support and promote the well-being of communities through our business activities. To achieve this, we have established three priority areas known as the “Three Es” under Nippon Paint Group’s global CSR initiative, “Coloring Lives.” These areas encompass Education, focusing on nurturing future stakeholders; Empowerment, which involves supporting socially vulnerable individuals through vocational training and identifying talent among younger generations; and Engagement, emphasizing collaboration with local communities and stakeholders.
Investing in society presents potential opportunities for the Group, such as increased business prospects in thriving local communities, enhanced employee engagement and commitment to our Group companies, and stronger connections with local communities, all of which contribute to our mission of Maximization of Shareholder Value (MSV). Conversely, neglecting our obligations to stakeholders poses potential risks. These risks include a loss of trust from local communities, resulting in diminished ability to attract and retain talented employees and reliable business partners, reduced consumer and customer loyalty, and ultimately, a decline in shareholder confidence and the opportunity to fulfill our promise of MSV.

Results of social contribution activities (2025)

In 2025, our Group carried out more than 860 social contribution activities, reaching approximately 3.67 million people worldwide. The total amount of donations to beneficiaries and organizations exceeded USD 690,000, of which approximately USD 24,000 was donated to non-profit organizations. These initiatives demonstrate the Group’s dedication to making a meaningful difference in various communities and exemplify our commitment to fostering sustainable development and social well-being.

Pillars of social contribution activities and examples of activities (2025)