News Release


Nippon Paint to Support International Day of the Girl 2021 ~ Supporting women around the world with its original paint color, "With the Girls" ~

#news release #architectural interior #Products・Businesses


October 1, 2021
Name of company: Nippon Paint Holdings Co., Ltd. Representative: Yuichiro Wakatsuki
Representative Executive Officer & Co-President
Wee Siew Kim
Representative Executive Officer & Co-President
Contact: Yukiko Yamamoto
General Manager of Public Relations

Nippon Paint to Support International Day of the Girl 2021
~ Supporting women around the world with its original paint color, "With the Girls" ~

Nippon Paint Holdings Co., Ltd. (Head Office: Chuo-ku, Tokyo) announces that Nippon Paint Co., Ltd. (NPTU), a group company of that handles paints used in the architectural and protective coating market, has decided to lend its support for the third time to an initiative developed by global NGO, Plan International (hereinafter “Plan”; Japan Office: Setagaya-ku, Tokyo, Chair of the Board of Directors: Kiyoko Ikegami), to raise awareness on International Day of the Girl (October 11), as designated by the United Nations.

Identifying with the hope for a world where all girls and women can dream once again, NPTU has developed “With the Girls”, an original paint color in pink, a special campaign color for International Day of the Girl, for its indoor paint brand, ROOMBLOOM. For the entire month of October, the first 10 entrants will be presented with NPTU’s campaign color, “With the Girls” (1kg).

International Day of the Girl, designated by the United Nations at the urging of Plan, is a day to raise awareness and appeal to countries around the world to take action on and find solutions to the unique problems girls in developing countries face as they are subject to double discrimination based on gender and age. Since the first International Day of the Girl on October 11, 2012, Plan has carried out various activities around this day. This year will be the 10th time the event has been held in Japan.
In past years, events have mainly been held in the Roppongi area. However, this year, a variety of events and actions will be held in different locations with an eye on the realization of a society with the equal participation of both women and men.
The Nippon Paint Group will continue to implement community activities to color an even more brilliant world through paint.
* To submit an entry for this campaign, please go to

ROOMBLOOM's "With the Girls" paint can featuring an iconic design by photographer Akane. ―Akane (b. 1994, Nagano Prefecture) Her distinctive eccentric and dreamy view of the world is a rich mix of everything and anything to do with culture and history.

Plan International
Plan International is a global NGO founded in 1937, working in more than 70 countries around the world to advocate for children’s rights and realize a society free from poverty and discrimination. Plan International has worked over the years with children, youth and communities to promote local development. They focus on supporting girls and women in particular to protect the rights of all children.

Official website:
Nippon Paint Co., Ltd.
Location (Head Office): 4-7-16 Minami-shinagawa, Shinagawa-ku, Tokyo, Japan
Representative: Masuo Kida, President, Representative Director of the Board
Business focus: Manufacture and sale of paints for the architectural market (houses, buildings, other), large structures (bridges, plants, other), and automotive repair
Official website:

To bring paint closer to people, a women-only project team was formed in 2013 to launch the ROOMBLOOM paint brand. Paints under the ROOMBLOOM brand are developed as “Paints for Life” from the perspective of how paint can be connected to people’s lives and not simply as a product.
Official website:

The Nippon Paint Group turns 140 years old
Founded in 1881, as a comprehensive paint manufacturer which boasts the longest history of any paint manufacturer in Japan, we are celebrating our 140th anniversary.
In accordance with the corporate philosophy that has been carried down since the company’s founding, we confront social issues, including developing an anti-virus paint, and are carrying out research and development of paint and coating technologies.

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