- Corporate Information and Management
Nippon Paint to Launch October 25 the “From the Nippon Paint Town –The World is Constantly Filled with Colors” TV Commercial to Communicate the Wonders of Paints
October 21, 2021
Name of company: Nippon Paint Holdings Co., Ltd. Representative: Yuichiro Wakatsuki
Representative Executive Officer & Co-President
Wee Siew Kim
Representative Executive Officer & Co-President Contact: Yukiko Yamamoto
General Manager of Public Relations
Nippon Paint to Launch October 25 the “From the Nippon Paint Town –The World is Constantly Filled with Colors”
TV Commercial to Communicate the Wonders of Paints
Nippon Paint Holdings Co., Ltd. (Head Office: Chuo-ku, Tokyo) will launch a new TV commercial, “From the Nippon Paint Town –The World is Constantly Filled with Colors,” on Monday, October 25, 2021.
Restrictions due to the pandemic prevented people from going out and enjoying a world filled with colors. However, society is finally starting to open again. We created a new TV commercial based on the concept of finding the marvels of colors in our lives and the appeal of paint. The 1/50 scale miniatures of the imaginary Nippon Paint Town including buildings created with paint cans and bridges made of paint brushes make this commercial enjoyable to watch again and again.
The commercial was created with no computer graphics by using frame-by-frame stop motion animation while manually moving the miniatures little by little. Please enjoy the unique retro-futuristic world of Nippon Paint Town, which is full of little tricks and evokes nostalgic, heart-warming memories of the Showa era while also expressing hope for the future.
The new commercial “From the Nippon Paint Town” is a follow-up to our previous commercial “From the Nippon Paint Room,” which showed viewers that the excitement and fascination of paint and its functions go beyond just adding color. In our new commercial, we jump into the outside world. Miniatures of the park and streetscape of Nippon Paint Town are glowing in the morning sun that wakes up animals and plants. The whole town, with vividly painted miniatures of buildings and structures that communicate the appeal of paint, starts a new day. The commercial’s script explains, with a warm touch, connections between colors that we see in our everyday lives and society to stimulate viewers to rediscover joys and hopes around them. The last scene shows a person drawing a rainbow arching over Nippon Paint Town, sending the message that the future is filled with colorful possibilities.
【Scenes from the commercial 】
【Scenes from the making of the commercial】
This commercial was shot by stop motion animation studio dwarf, which creates animations including character animations for NHK, Japan’s public broadcaster. By meticulously moving the miniatures millimeter by millimeter and scene by scene, using tweezers and other instruments, the crew made the miniatures come to life. The miniatures were painted using 23 different colors of paint by Nippon Paint. The 30-second animation was produced by connecting about 800 still images. Through shooting lasting more than 90 hours, the crew skillfully depicted the world of miniatures, which falls between live action and CG animation.
■Shooting: dwarf dept. of xpd Inc.
■Art production: DaVinci Inc., Marbling Fine Arts Co.
【Outline of the TV commercial】
■Title: “From the Nippon Paint Town –The World is Constantly Filled with Colors” (30 seconds)
■Launch date: To be aired nationally from Monday, October 25, 2021
■Program to be sponsored: TV Asahi series “Hatori Shinichi Morning Show” on Mondays from 8:00 to 9:55
【The commercial song and artist details】
The new commercial uses the Nippon Paint Group’s theme song, “Niji No Tsuzuki,” written by Masayoshi Yamazaki. The song reflects Mr. Yamazaki’s belief that “rain stops eventually and a beautiful rainbow appears over us. I wish to hear the dreams you are nurturing and the future you are envisioning when we have overcome the challenges before us.” This song expresses the world of Nippon Paint Town.
■“Niji No Tsuzuki,” by Masayoshi Yamazaki(A song in the new album released on September 22, 2021)
■Date of birth: December 23, 1971
■Hometown: Shiga prefecture
■Music management office: Office Augusta
■Profile: Debuted in 1995. “One more time, One more chance,” the theme song of his starring film “The Moon and a Cabbage,” released in 1997 became a hit for many years. Since then, he has become popular among music fans as well as a broader spectrum of people. Released ONE DAY, a new EP commemorating the 25th anniversary of his debut, on August 26, 2020. Released STEREO 3, an album commemorating the 25th anniversary of his debut, on September 22, 2021.
【Available for viewing on the following media】
The new Nippon Paint Group commercial can be viewed on our official YouTube channel.
■The Nippon Paint official YouTube channel
TV commercial “From the Nippon Paint Town –The World is Constantly Filled with Colors”
TV commercial making video（with comments from director and animator）
TV commercial making video
■Fun facts about colors and paint (to be launched on October 28)
The Nippon Paint Group turns 140 years old
Founded in 1881, as a comprehensive paint manufacturer which boasts the longest history of any paint manufacturer in Japan, we are celebrating our 140th anniversary.