NIPSEA Group's "Growth with Communities" activities in 2023

Sustainability: 2024.11.29

NIPSEA Group's "Growth with Communities" activities in 2023

#Sustainability

Coloring Lives to Impact Communities

China Students Education Support Award - Nippon Paint China

In order to tackle educational inequality, the "China Students Education Support Award" sends teams of 100 college students to rural areas each year. These students collaborated with schools, conducting research on local heritage and providing educational activities, while gaining valuable social experience and fostering a sense of responsibility. This initiative aligns with China's "rural revitalization" policy, supporting both rural education and economic development. By partnering with the Central Committee of the Communist Youth League, Nippon Paint China reinforces its brand image, as a socially responsible company among young people.

Total project execution cost	USD225,852
Paint sponsored (in liters)	40
Retail value of paints sponsored	USD1,412
Area of refurbished spaces (in sq ft)	380
No. of lives impacted	257,543

Beautification of Changla Gali - Nippon Paint Pakistan

A splash of color and a strategic eye for branding came together in Nippon Paint Pakistan's "Beautification of Changla Gali" project. Partnering with the Galiyat Development Authority, Nippon Paint aimed to create a more visually stunning and inviting experience for tourists visiting Changla Gali, a popular tourist destination. However, their vision extended beyond aesthetics. The project prioritized eco-friendly methods to ensure the natural beauty of the area was preserved.

Total project execution cost	USD11,504
Paint sponsored (in liters)	115
Retail value of paints sponsored	USD2,975
Area of refurbished spaces (in sq ft)	25,000
No. of lives impacted	18,010

Student Jamboree School Painting - Nippon Paint Sri Lanka

"In Sewanagala, Sri Lanka, a vibrant school painting took place, where students and architectural students joined forces to paint selected schools. This collaborative effort aimed to support children's education and well-being, contributing to positive brand awareness. The project attracted external parties such as the Sri Lanka Institute of Architects and involved 30 talented employees. A total of 250 liters of paint were used to transform the school environment. The impact was significant, with 300 primary students, 300 secondary/high school students and 300 college/university students benefiting from the initiative. Additionally, one primary educational institution, one secondary educational institution/high school and four tertiary educational institutions/colleges/universities were positively impacted. Furthermore, five dealer shops were involved in the project, showcasing community engagement and collaboration."

Total project execution cost	USD1,515
Employees participated	30
No. of hours committed	120
Paint sponsored (in liters)	250
Retail value of paints sponsored	USD1,515
Area of refurbished spaces (in sq ft)	10,000
No. of lives impacted	900

Nippon Paint Goes to School 2023 - Nippon Paint Indonesia

In 2023, Nippon Paint Indonesia launched "Nippon Paint Goes to School," a pilot program for vocational schools in Indonesia. This initiative addresses the growing need for skilled workers in the automotive industry by providing practical training on Nippon Paint's complete Duco paints system for vehicles. Recognizing the crucial role of vocational schools, Nippon Paint aims to equip students with valuable industry knowledge and foster trust in Nippon Paint's Nippe Series products. The project began by partnering with SMK Negeri 2 Kendal, in East Java, one of the top vocational schools in the country. After collaborating with the school and internal teams, Nippon Paint delivered theoretical and practical training sessions led by product managers. "

Total project execution cost	USD708
Employees participated	18
No. of hours committed	2,160
Paint sponsored (in liters)	78
No. of training hours conducted	５
Retail value of paints sponsored	USD184
No. of lives impacted	41

Project Puthri - Nippon Paint India

"Puthri" is the first ever developmental project that seeks to create Career Intentionality among underserved girl students. "Project Puthri" empowers underserved girls aged 13-15 in Tamil Nadu, India to build successful careers. This first-of-its-kind initiative partners with girls from government/corporation schools and equips them through a combination of classroom sessions, virtual webinar sessions, games and corporate exposure. The program aims to curb the issue of school dropouts, build self-confidence and equip them with the skills needed for white-collar jobs upon graduation. They get trained on 8 dimensions such as Health, Hygiene, Financial Acumen, Entrepreneurship, Nutrition, Analytics, Self-defense and Digital Knowledge. Partnering with Avtar Human Capital Trust as our CSR partner, the project leverages employee volunteers as mentors and role models. This social responsibility effort fosters positive brand awareness, strengthens relationships with dealers and builds a loyal customer base.

Total project execution cost	USD7,142
Paint sponsored (in liters)	40
Area of refurbished spaces (in sq ft)	410
No. of lives impacted	320

The Book Effect Project - Nippon Paint Malaysia

Nippon Paint Malaysia is transforming hospital pediatric departments with its heartwarming initiative, ""The Book Effect Project - Hospital Library Painting."" This project aims to create 10 cheerful and inviting library spaces for young patients in hospitals by the end of 2024. More than just a colorful makeover, ""The Book Effect Project"" fosters a love of reading in children while providing an uplifted distraction. The project is a joined effort with Friends to Mankind and Taylor's University. Friends to Mankind generously donates books, while Taylor's University design students and Nippon Paint employees create vibrant murals using Nippon Paint's VirusGuard interior paint, known for its anti-viral and anti-bacterial properties. This collaboration benefits everyone involved. Hospitals receive transformed libraries and children discover the joy of reading within vibrant spaces. Nippon Paint participates in ""The Book Effect Project"" as a way to showcase the real-world benefits of VirusGuard in a healthcare setting. By creating hygienic and colorful library spaces, Nippon Paint demonstrates the product's potential to contribute to a healthy and positive environment for patients and staff. ""The Book Effect Project"" is a thoughtful initiative that paints a picture of care, community, and a love for learning. It showcases Nippon Paint's commitment to well-being and its dedication to creating a positive impact on the community.

Total project execution cost	USD237
Employees participated	3
No. of hours committed	18
Paint sponsored (in liters)	20
Retail value of paints sponsored	USD237
Area of refurbished spaces (in sq ft)	400
No. of lives impacted	4,200

Mural Paintings Beautiful Vietnam - Nippon Paint Vietnam

Nippon Paint Vietnam's "Mural Painting Beautiful Vietnam" project aimed to beautify Ho Chi Minh City's landscapes with murals showcasing the country's beauty. This initiative had a dual purpose: enhancing city aesthetics and brand awareness. The strategically placed murals served as both advertisements, increasing brand recognition among Vietnamese citizens, students, and local authorities.

Total project execution cost	USD27,000
No. of hours committed	48
Employees participated	4
Paint sponsored (in liters)	1,000
Retail value of paints sponsored	USD10,500
Area of refurbished spaces (in sq ft)	12,916
No. of lives impacted	160,000

Rural Campus Refreshing - Nippon Paint China

The "Rural Campus Refreshing" initiative spans 18 provinces in China, aiming to beautify elementary schools in rural areas while nurturing students' appreciation for beauty. Each year, about 20 schools are chosen for refurbishment based on nominations from partners, employees and franchisers. Supplies like books, bags, and crayons are donated, embodying values of Love, Color and Joy. In 2023, 20 primary schools were repainted, totaling 426 across 32 provinces, which led to an additional project valued at 7 million RMB for the Project Coatings Business Unit. Collaborations with external parties like the Shanghai United Foundation have been crucial, with funds allocated for construction.

Total project execution cost	USD281,962
No. of hours committed	2,112
Employees participated	200
Paint sponsored (in liters)	83,400
Area of refurbished spaces (in sq ft)	67,000
No. of lives impacted	9,600