Growth with communities
Based on our CSR framework and long-term community engagement strategy, we will build a better community that includes all stakeholders and achieve sustainable business growth.
Our approach to achieving MSV
Since its inception, our Company has been dedicated to creating innovative solutions that bring colors and joy to people’s everyday lives. As part of our commitment to sustainable development, the Group strives to support and promote the well-being of communities through our business activities. To achieve this, we have established three priority areas known as the “Three Es” under Nippon Paint Group’s global CSR initiative, “Coloring Lives.” These areas encompass Education, focusing on nurturing future stakeholders; Empowerment, which involves supporting socially vulnerable individuals through vocational training and identifying talent among younger generations; and Engagement, emphasizing collaboration with local communities and stakeholders.
Investing in society presents potential opportunities for the Group, such as increased business prospects in thriving local communities, enhanced employee engagement and commitment to our Group companies, and stronger connections with local communities, all of which contribute to our mission of Maximization of Shareholder Value (MSV). Conversely, neglecting our obligations to stakeholders poses potential risks. These risks include a loss of trust from local communities, resulting in diminished ability to attract and retain talented employees and reliable business partners, reduced consumer and customer loyalty, and ultimately, a decline in shareholder confidence and the opportunity to fulfill our promise of MSV.
Pillars of social contribution activities and examples of activities
| Education Activities for children and students who are our future potential customers or employees |
Empowerment Support activities and vocational training for socially vulnerable people, and activities to find talented individuals |
Engagement Collaborations with local communities and stakeholders, cooperation with NGOs, and disaster relief |
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Results of social contribution activities
In FY2023, our Group carried out about 540 social contribution activities, targeting approximately 15.07 million people worldwide. The total amount of donations to beneficiaries and organizations exceeded about US$950,000, which included a donation of approximately US$11,000 to non-profit organizations by the Japan Group.
As an example of these initiatives, the ""AYDA Awards"" hosted by the NIPSEA Group is highly regarded as a global competition in the interior design and architecture sectors held in 20 countries and regions, deepening relationships with global stakeholders, promoting the adoption of sustainable design, and encouraging collaboration among designers. In DuluxGroup's ""Color your Club"", we are partnering with AFL(Australian Football League) clubs to support the upgrade of local sports facilities through paint donations. These initiatives demonstrate the Group’s dedication to making a meaningful difference in various communities and exemplify our commitment to fostering sustainable development and social well-being.
Investment in social contribution activities and its results and impacts in FY2023
| Number of projects | > 540 | |
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| Resources input | Monetary donation to beneficiaries | > 950,000 USD |
| Time spent on the activities | > 180,000 hours | |
| Employees and volunteers who participated in the activities | > 9,300 participants | |
| Paint used in the activities | > 460,000 liters | |
| Results and impacts | People impacted | > 15.07 million |
Specific initiatives
Education, Empowerment, Engagement: Activities meeting local community needs
Understanding the needs of the local community is essential for more effective social contribution activities. About 70% of the activities of Nippon Paint’s Happy Paint Project were begun in response to requests from local communities. The project proposals are selected for being original, social, and local and for being a positive element for local business.
Education, Engagement: Promoting employee participation in social contribution activities
The Group supports and encourages employees to participate in social contribution activities, and have also granted special leave to employees requesting time off to participate in the Japan Overseas Cooperation Volunteers. Employees join in many types of activities. Every year, about 60 employees volunteer to participate in the annual children’s chemistry experiment shows sponsored by Dream-Kagaku 21 in the Tokyo and Osaka areas. The booth where the children learn how electrodeposition coating technology is used to paint automobiles by applying it to their own rulers is always popular.
