Growth with communities
Based on our CSR framework and long-term community engagement strategy, we will build a better community that includes all stakeholders and achieve sustainable business growth.
Our approach to achieving MSV
Since its inception, our Company has been dedicated to creating innovative solutions that bring colors and joy to people’s everyday lives. As part of our commitment to sustainable development, the Group strives to support and promote the well-being of communities through our business activities. To achieve this, we have established three priority areas known as the “Three Es” under Nippon Paint Group’s global CSR initiative, “Coloring Lives.” These areas encompass Education, focusing on nurturing future stakeholders; Empowerment, which involves supporting socially vulnerable individuals through vocational training and identifying talent among younger generations; and Engagement, emphasizing collaboration with local communities and stakeholders.
Investing in society presents potential opportunities for the Group, such as increased business prospects in thriving local communities, enhanced employee engagement and commitment to our Group companies, and stronger connections with local communities, all of which contribute to our mission of Maximization of Shareholder Value (MSV). Conversely, neglecting our obligations to stakeholders poses potential risks. These risks include a loss of trust from local communities, resulting in diminished ability to attract and retain talented employees and reliable business partners, reduced consumer and customer loyalty, and ultimately, a decline in shareholder confidence and the opportunity to fulfill our promise of MSV.
Pillars of social contribution activities and examples of activities (2024)
| Education Activities for children and students who are our future potential customers or employees |
Empowerment Support activities and vocational training for socially vulnerable people, and activities to find talented individuals |
Engagement Collaborations with local communities and stakeholders, cooperation with NGOs, and disaster relief |
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Results of social contribution activities (2024)
In 2024, our Group carried out more than 800 social contribution activities, targeting
approximately 29.46 million people worldwide. The total amount of donations to beneficiaries
and organizations exceeded about USD 1.58 million, which included a donation of approximately
USD0.86 million to non-profit organizations.
As an example of this year’s initiatives, the “Dulux Study Tour” continues its partnership with
The Australian Institute of Architects, supporting the next generation of architectural talents.
The 2024 tour included visits to iconic architectural sites in Tokyo, Berlin, and Madrid with five
selected architects, further strengthening connections within the global architectural community.
As part of the “Color Way of Love” project, NIPSEA Group has been refurbishing primary schools
in China annually. In 2024, we repainted 20 primary schools in rural areas and donated books and
bags, bringing love, color, and joy to the community. These initiatives demonstrate the Group’s
dedication to making a meaningful difference in various communities and exemplify our
commitment to fostering sustainable development and social well-being.
Investment in social contribution activities and its results and impacts (2024)
| Number of projects | > 800 | |
|---|---|---|
| Resources input | Monetary donation to beneficiaries | > USD 1,580,000 |
| Time spent on the activities | > 175,000 hours | |
| Employees and volunteers who participated in the activities | > 14,000 participants | |
| Paint used in the activities | > 693,000 liters | |
| Results and impacts | People impacted | > 29.46 million |
Specific initiatives
Education, Empowerment, Engagement: Activities meeting local community needs
Understanding the needs of the local community is essential for more effective social contribution activities. About 70% of the activities of Nippon Paint’s Happy Paint Project were begun in response to requests from local communities. The project proposals are selected for being original, social, and local and for being a positive element for local business.
Education, Engagement: Promoting employee participation in social contribution activities
The Group supports and encourages employees to participate in social contribution activities, and have also granted special leave to employees requesting time off to participate in the Japan Overseas Cooperation Volunteers. Employees join in many types of activities. Every year, about 60 employees volunteer to participate in the annual children’s chemistry experiment shows sponsored by Dream-Kagaku 21 in the Tokyo and Osaka areas. The booth where the children learn how electrodeposition coating technology is used to paint automobiles by applying it to their own rulers is always popular.
