Overview

Alina Group has introduced Fawori, an international brand operated by Betek Boya, a member of the Nippon Paint Group, to the Kazakhstan market. By leveraging brand collaboration within the Group, the initiative aims to expand Alina Group’s product portfolio, strengthen its sales network, and build a foundation for medium- to long-term growth.

Leveraging Synergies Within the Nippon Paint Group to Expand the Brand

On February 21, 2025, Alina Group held an official launch event for Fawori in Almaty, marking the brand’s entry into the Kazakhstan market. Fawori is an international paint brand operated by Betek Boya, a member of the Nippon Paint Group and one of Türkiye’s leading manufacturers of paints and ETICS. The initiative leverages the brand assets and technological capabilities developed within the Group.

The launch represents a concrete example of collaboration between brands within the Group and is expected to enhance product development capabilities and responsiveness to market needs.

Expanding Alina Group’s Product Portfolio and Enhancing Competitiveness

Fawori offers a wide range of paint products for interior and exterior applications. Its product lineup, characterized by quality, durability, and technological capabilities, is well regarded by professionals in the construction and interior sectors.

By adding this international brand to its portfolio, Alina Group aims to enhance its ability to meet customer needs and strengthen competitiveness across its sales channels.

Strengthening the Foundation for Growth Through Group Collaboration

Alina Group became a member of the Nippon Paint Group in 2024. This has enhanced its access to advanced technologies, international expertise, and a global business network, creating opportunities for synergies in product development, quality improvement, and supply capabilities.

The introduction of Fawori is part of Alina Group’s efforts to leverage collaboration within the Group and supports its medium- to long-term growth strategy.

Expanding the Sales Network and Market Penetration

At the launch event, representatives from Betek Boya, which operates the Fawori brand, provided product presentations and workshops. Participants gained a deeper understanding of the products’ characteristics, applications, and distribution, while also having an opportunity to experience the products firsthand.

These activities help strengthen relationships with distributors, business partners, and industry stakeholders, while also increasing brand awareness.

Looking Ahead

Alina Group will continue to provide high-quality products and services that meet market needs, with the aim of expanding its presence in Kazakhstan and enhancing corporate value.

About Alina Group

Alina Group is a Kazakhstan-based manufacturer of construction materials and paints. With operations spanning four Central Asian countries, centered on Kazakhstan, the company holds the No. 1 market share in Kazakhstan’s dry-mix mortar and paint markets. Leveraging the collective capabilities of NIPSEA Group and collaborating with Betek Boya, Alina Group plays a key role in expanding the product portfolio and regional presence across Central Asia.

About Fawori

Fawori is an international paint brand operated by Betek Boya, a member of the Nippon Paint Group. Under Betek Boya’s multi-brand strategy, NIPPON PAINT serves the premium segment, Filli Boya the mid-to-high-end segment, and Fawori the economy segment. Fawori offers a broad range of products for interior and exterior applications and is used across the construction and interior sectors as a brand offering quality, durability, and technological capabilities.