Overview

Nippon Paint Indonesia has opened its first flagship store in Medan through a strategic partnership with CV. Warna Agung Mandiri. The new store enables customers to compare colors in person, receive product recommendations based on application needs, and access technical consultation. The initiative is designed to expand sales touchpoints in North Sumatra and further strengthen the company’s distribution network.

Expanding Presence in Medan

The new flagship store is designed not only as a sales outlet, but also as an experiential retail space where customers can evaluate products and colors before making purchasing decisions.

The store offers the following services:

• A space to compare and explore colors
  Customers can review actual color options and identify the most suitable choice for their space and application needs.
• Premium service standards
  Visitors receive high-quality, attentive support and guidance throughout the selection process.
• Technical support for both residential and commercial projects
  The store is equipped to support a wide range of customers, from general consumers to professional project users.

Through this format, Nippon Paint Indonesia is further strengthening a high-value sales model that combines product supply with consultation, technical support, and customer experience.

Collaboration with a Local Partner

CV. Warna Agung Mandiri is a long-established local retailer that has been operating in Medan since 1994. By combining its strong local sales network with Nippon Paint’s global brand strength, the partnership has established a trusted and reliable sales channel. The collaboration integrates long-standing local customer relationships with a more modern and professional retail experience.

Strengthening Access to the Premium Market

North Sumatra represents a market with significant growth potential in paints and decorative coatings, and this opening supports further brand penetration and distribution expansion in the region.

In addition to product quality, Nippon Paint Indonesia is enhancing its value proposition through in-store experience and technical support that serve both consumers and professionals. The initiative is not merely an expansion of retail outlets, but an important step toward reinforcing brand value and penetrating higher-value market segments.

Looking Ahead

Nippon Paint Indonesia will continue to work with local partners to improve distribution quality and expand its sales footprint across Indonesia. The opening of the flagship store in Medan marks an important step in strengthening the company’s presence in Sumatra, while further expanding access to the premium market and customer touchpoints.

About Nippon Paint Indonesia

Founded in 1881, Nippon Paint is a manufacturing company and pioneer in Japan’s paint industry. Known for high-quality products and innovative breakthroughs, Nippon Paint has become the No. 1 paint brand in Asia Pacific and is present in more than 29 countries.

In the automotive industry, Nippon Paint supplies coatings to leading brands such as Toyota, Honda, Yamaha, and many other Japanese automotive brands. Nippon Paint is also a leading manufacturer in the wood coatings, protective coatings, and marine coatings segments.

These achievements have been recognized globally and nationally through awards such as the IAIR Award’s Best Company for Leadership Awards in Paint Technology Asia, Frost & Sullivan’s Company of the Year, TOP Brand, and Superbrand. At present, Nippon Paint operates 3 factories and 80 distribution points in Indonesia. Nippon Paint also employs more than 3,000 people in Indonesia and remains committed to providing the best solutions for all your paint needs.