News Release

Products/Businesses
2020.12.14

Paint Technology Brand with Antivirus and Antibacterial Functionality “PROTECTON” Brand Site Opens Today

Creating a future by turning the “preparation ON” under the New Normal of living with viruses

#news release #antiviral #Company Information・Management #Products・Businesses #Brands #Hot news

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Note: This document has been translated from a part of the Japanese original for reference purposes only.

December 14, 2020
Nippon Paint Holdings Co., Ltd.
Contact Person: Yukiko Yamamoto
General Manager of Public Relations
Email: nphd-kouho@nipponpaint.jp

Paint Technology Brand with Antivirus and Antibacterial Functionality “PROTECTON” Brand Site Opens Today
—Creating a future by turning the “preparation ON” under the New Normal of living with viruses—

On December 14, Nippon Paint Holdings Co., Ltd. (head office: Chuo-ku, Tokyo; Chairman, President & CEO: Masaaki Tanaka; hereinafter, “NPHD”) opened a brand site for “PROTECTON,” which is a paint technology brand with antiviral and antibacterial functionality.

To protect people’s health and create a safe and pleasant future under the New Normal of living with viruses, the “PROTECTON” brand site provides content for communicating the importance of making provisions with paint technology with antiviral and antibacterial functionality and the underlying technological capabilities and great growth potential of the NPHD Group.

Paint Technology Brand with Antivirus and Antibacterial Functionality “PROTECTON” Brand Site Opens Today

[Brand site URL]
https://www.protecton.jp/
*This website is available in Japanese only.


[Brand site composition]
1. ESSENCES OF PROTECTON: We want to protect people’s health and to create a safe and pleasant future. To this end, innovations that far surpass conventional concepts for paints were required. This page introduces the five essences of PROTECTON, including the significance of its birth, the background of the new-generation paint technology, its necessity for protecting people’s lives, distinctive features of our group and future innovations.
2. TECHNOLOGIES & DATA: This page introduces visible light-responsive photocatalyst technologies that support PROTECTON and the functions that offer a sense of reassurance to the living environment.
3. PROTECTON EVERYWHERE: This page introduces the potential of PROTECTON, which offers reassurance at various places of the New Normal by applying the products created utilizing superior paint and coating technologies “ON” to various things in many different places for multiple uses.
4. PRODUCTS: This page introduces the product lineup of PROTECTON.
5. COMPANIES: This page introduces NPHD and its group companies dealing in PROTECTON products in Japan.

[Profile of the PROTECTON brand]
PROTECTON is a paint technology brand offering new technology and value to add functions, which could not be realized previously, by harnessing proprietary cutting-edge technology derived from the Group’s paint and coating technology.

Brand concept
A paint technology brand that continues to evolve to protect people’s health and create a safe and pleasant future aming to achieve advanced anti-viral and anti-bacterial functionality.

Brand keyword
New-generation paint technology to turn “ON” protection against strong viruses
* It does not show effect for specific viruses or show the effect of preventing and treating diseases.

Origin of brand name
“PROTECTON” is a paint technology brand with antiviral and antibacterial functionality that was developed by bringing together paint, coating and surface treatment technologies. Its name embraces functionality and the concept of “PROTECT”-ing people’s lives from viruses, bacteria and other threats by applying it “ON” the surfaces of all things.
Our founder was the first person in Japan to develop non-toxic zinc white to help women suffering from poisoning by the white lead that was contained in face powders at that time. We originated from such efforts to help people. With inheriting the founder’s enthusiasm to contribute to society, PROTECTON was created for the purpose of solving social issues to protect people’s healthy lives.
In the future, PROTECTON will produce not only paint products but also various other types of products as a product brand with antiviral and antibacterial functionality. Through PROTECTON, the NPHD Group will contribute to protecting people’s health and creating a safe and pleasant future.

*The company name, product name and logo in this press release are trademarks of Nippon Paint Holdings Co., Ltd. and its group companies.

[Products currently on sale in Japan]
PROTECTON Interior Paint Premium (for home use)

https://www.nippehome-online.jp/protecton/premium.html
PROTECTON Interior Wall VK-200 (for business use)
https://www.nipponpaint.co.jp/biz1/building/products/prd_297.html

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