News Release

Products/Businesses
2021.06.16

Nippe Home Products Provides DIY Paint to Color Tsugaru Maid Café for the Movie “Itomichi”

#Paints for home use (DIY) #Sustainability

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June 16, 2021
Name of company: Nippon Paint Holdings Co., Ltd. Representative: Yuichiro Wakatsuki
Representative Executive Officer & Co-President
Wee Siew Kim
Representative Executive Officer & Co-President
Contact: Yukiko Yamamoto
General Manager of Public Relations
Email: nphd-kouho@nipponpaint.jp


Nippe Home Products Provides DIY Paint to Color Tsugaru Maid Café for the Movie “Itomichi”



Nippon Paint Holdings Co., Ltd. (Head Office: Chuo-ku, Tokyo) announces that Nippe Home Products Co., Ltd., a Nippon Paint Group company engaged mainly in the sale of DIY paint, home-use paint, and paint gear and related products, provided its original DIY paint for a movie titled “Itomichi.” This movie, starring Ms. Ren Komai and co-starring Mr. Etsuji Toyokawa, is scheduled for nationwide release in Japan on Friday, June 25, 2021. Nippe Home Products’ paint has added a colorful touch to the Tsugaru Maid Café, which serves as a location for the movie.

DIY

Outline of “Itomichi”

“Itomichi” is a film adaptation of the original work of Osamu Koshigaya, the author of “Hidamari No Kanojo,” and is directed by Satoko Yokohama, who is originally from Aomori prefecture.


Ms. Ito Soma, the main character, is a high school student in the Aomori prefecture city of Hirosaki. She has talent for playing the Tsugaru-shamisen. Her name comes from itomichi, which is a small scratch on shamisen players’ fingernails caused by friction with the strings. Ito does not have many friends because she is hesitant to talk to people due to her strong Tsugaru accent. However, she is strong minded. To change herself, she makes a big decision to start working part-time at Tsugaru Maid Café. Encouraged by her grandmother, father and other maid café staff members, Ito begins to grow as person. It’s a story about a 16-year-old heroin growing through encounters with various people.

Movie scenes where paint was used

Nippe Home Product’s paint such as MORUMORU and STYLE DIY paint were used for a movie setting

Nippe Home Products’ paint products were used on various parts of Tsugaru Maid Café and helped create a unique atmosphere. Specifically, OIL STAIN was used on tables, chairs and wood walls; STYLE DIY paint was used to vividly color the walls and the stage; and MORUMORU was used on the white walls to give them a serene look. These products added a pleasant touch to the story depicting the growth of Ito.

Before paint application

Overview of MORUMORU

MORUMORU was developed as a finishing and repair paste for DIY beginners and women. Used for walls, this paste can be applied by hand. MORUMORU can give walls an authentic plaster appearance, meeting potential demand for plaster-based painting that was rarely used previously in the home due to the difficulty of paint application and the high cost. Powder plaster can easily drip off and requires the skill to use trowel. MORUMORU has a thick, whipped cream like consistency and spreads easily. It is easy to apply and produces a beautiful finish with the look of a thick layer of plaster. MORUMORU was an immediate hit, posting sales that were more than three times higher than usual for a new product.

【Product summary】

Profile of Nippe Home Products Co., Ltd.

Nippe Home Products supplies paint products such as STYLE DIY Paint (68 color variations), which is a stylish water-based paint line targeting the growing number of female DIYers, and MORUMORU, a new product based on the new concept of paint applied using hands that can easily produce a finish like a traditional Japanese folk house and plaster walls of a Southern European house. Nippe Home Products is focused on the development of products targeting DIYers who are trend-conscious and have their own personal styles.

  • Representative: Issei Yamaguchi, President and Representative Director
  • Founded: April 1, 1995
  • Head Office: 4-1-15 Minami-Shinagawa, Shinagawa-ku, Tokyo
  • Capital: 9,840,000 yen
  • Employees: 70
  • Sales offices: Sapporo, Sendai, Tokyo, Nagoya, Osaka, Fukuoka
  • Main customers:
    1. Major home improvement stores all over Japan
    2. Major paint, hardware and DIY wholesalers and gardening supplies wholesalers
    3. Major paint stores and hardware stores



The Nippon Paint Group turns 140 years old
Founded in 1881, as a comprehensive paint manufacturer which boasts the longest history of any paint manufacturer in Japan, we are celebrating our 140th anniversary.
In accordance with the corporate philosophy that has been carried down since the company’s founding, we confront social issues, including developing an anti-virus paint, and are carrying out research and development of paint and coating technologies.

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