Innovation

Society today is increasingly facing issues that cannot be solved using past methods. We are enhancing our ability to generate innovation by improving our proprietary paint and coating technologies and actively engaging in collaborative partnerships.

Creation of Sustainable Products

Creation of sustainable products will drive long-term business success

Sustainability of our products

We believe that sustainable features are essential elements of our products to benefit society and achieve the long-term success of our businesses.
We define sustainable products and technologies based on the principle of product life cycle and according to the framework of the United Nation’s Sustainable Development Goals (SDGs). This is a systematic approach, covering the following three main stages of a product’s life cycle.
1. Production
2. Use
3. Service
Furthermore, in each stage, the advantages over the mainstream products in the market are assessed by translating the SDGs into the attributes of paint and coatings products. In the production stage, manufacturing efficiency, raw materials, logistic and packaging are the key aspects for assessments. In the product use stage, the advantages are helping customers and consumers when using products by reducing energy and material consumption, chemical emissions, and chemical hazards. In the service stage, products are assessed in terms of product service life, use in clean technologies, contribution to health and well-being, as well as end-of-life treatment. Under those sustainability principles, the Sustainability Scoreboard for new product assessment has been developed and is implemented in the NPSI systems of partner companies, Japan and NIPSEA China. In 2023, of the new product sales of Japan Group and NIPSEA China together, 66% were from newly developed sustainable products.
The Green Design Review has been developed and is used in the R&D project management systems of Japan Group and NIPSEA Group. In the project portfolios of Japan Group and NIPSEA Group, 63% of R&D projects are in the focus areas of creating sustainable benefits according to the Green Design Review principles.

Sustainable product data (2023)

New Product Sales Index (NPSI)	25%
Sustainability product sales ratio of the new product sales	66%
Sustainability product development project ratio in R&D expenses	63%

Results of sustainability products

Metalshield Rust Defence

DuluxGroup has introduced a new water-based Metalshield Rust Defence topcoat and a water-based Metalshield Rust Defence Primer to replace the solvent based premium range. The new water-based formula simplifies the steps to metal protection without compromising on performance against rust and corrosion.

Intergrain Ultradeck Timber Oil

DuluxGoup's Cabot's business division has doubled down its effort on developing category-leading water-based solutions that maintain, transform and protect timber. Intergrain Ultradeck Timber Oil was relaunched in 2023 with best-in-class durability that lasts 3 times longer than traditional oil-based coatings. This focus is generating an improvement in water-based technology sales, and we're effectively transitioning the market to solutions that produce lower lifecycle GHG emissions than traditional oil based decking oils.

EVEREST^®

EVEREST^® is a complete line of ultra-premium, low-odor, Zero-VOC, self-priming, 100% acrylic paints ideal for use on high-end residential and commercial projects. They apply easily and feature exceptional hide, superior scrub resistance, washability and adhesion. EVEREST is the market-leading zero-VOC product made without the use of chemicals of concern, such as ethylene glycol and APEO surfactants. Its favorable EHS profile makes it ideal for use in consumers’ homes. We recently completed a generational product improvement project targeting enhancement in washability, scuff resistance, and burnish resistance, allowing for longer performance life.

Dulux envirO₂™

Dulux envirO2™ is a premium low odour, low VOC acrylic paint that delivers superior performance.
In 2022, the Dulux business achieved 50% recycled content in packaging for the envirO2™ range.
Dulux envirO2™ is also the only major Australian paint brand with a Global GreenTag™ certification.

Decorative films

Nippon paint group also developed products for Solar Power system and Lithium-ion Batteries (LIBs) toward realization of sustainable low carbon society.
Toyota Motor Corporation and Nippon Paint Automotive Coatings jointly developed decorative films for photovoltaic modules that provide design and color flexibility to photovoltaic modules.

High adhesion primer

High adhesion primer Nippon Paint Surf Chemilal developed a high adhesion primer, SURFCOAT NR-Z for pouch-type LIB package. Excellent adhesion after prolonged immersion in electrolyte was achieved.